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Home Industry News Consumer Samantha Avivi Appointed Chief Marketing Officer of Bayer Consumer Health
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Samantha Avivi Appointed Chief Marketing Officer of Bayer Consumer Health

10th April 2024

Samantha Avivi has been appointed head marketing chief of the North America-based Bayer Consumer Health Sector.  

Reporting to the president of Bayer Consumer Health North America, Dave Tomasi, Avivi will leverage her ‘passion for building consumer-led, purpose-driven brands across the Consumer Health portfolio’ for multiple brands such as Claritin and Aspirin.  

Avivi brings a breadth of experience to Bayer Consumer Health, with 25 years of experience in areas including retail and agency. Her most recent position was Chief Marketing Officer at Advance Auto Parts, where she managed and implemented the organisation’s omnichannel approach and operations.  

President of Bayer Consumer Health, Dave Tomasi, added, “(Avivi) has expertise in setting groundbreaking visions, igniting breakthrough growth, accelerating multifunctional teams, with a proven track record of growing businesses, brands, and most importantly, people.”  

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