Sanofi Reveal their Corporate Brand and Logo

Sanofi has released its new corporate identity to underpin the change and innovation that has taken place since the 1970s. The concept, inspired by technology codes, pulls together the company’s past and present into a single shared identity that upholds its values and mission.

Sanofi has become an expert in worldwide healthcare since its launch back in 1973. They have developed pioneering therapies for a variety of uncommon diseases, as well as the introduction of diabetes and cardiovascular disease care guidelines.

Sanofi has prevented millions from getting flu each year and started a Global Polio Eradication Initiative (GPEI) in 1988 which has almost eliminated the disease. At the same time, the company has also been developing ground-breaking medication for inflammatory disorders.

Chief Executive of Sanofi, Paul Hudson, expressed that “as we approach the half-century mark of our company’s existence, we have undertaken the most important transformation and modernization in our history. Our new brand is a natural and important next step in this journey.”

Head of Corporate Affairs, Josep Catllà, explained how “with our new brand, we have sought to provide our people, our partners, patients and healthcare professionals with a clear and strong understanding of who we are and what we are set to achieve. Sanofi’s attitude is humble, authentic – and a little bit unconventional too. We believe that our new brand and logo carve out a unique space in the healthcare industry that perfectly represents our new purpose to chase the miracles of science to improve people’s lives.”

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