Shell announces list of companies on its new creative agency roster

Shell Retail and Shell Global Commercial (Lubricants) have announced the eight PR agencies appointed to its new creative agency roster. They are Edelman, H+K Strategies, Doremus, Geometry Global, Mirum, VCCP, VCCP Retail, and Wunderman. Four of these companies are WPP companies, and COO Mark Read said: “We look forward to continuing to work closely with Shell to help them transform their communications platform and achieve their business goals.”

Carolyn McKeever, Shell’s global head of downstream marketing communications, said the new roster will start work on “an ‘Approach of the Future’ for Downstream” which she described as being: “Three key things; sharing our business ambitions, not micro communications objectives, resulted in a step-changed response at RFP, digital is the new normal and finally the review demonstrated that we can no longer spend our way into our customer’s hearts and minds, we must earn our place.”

GM at Edelman, Ruth Warder, said: “We have been proud to support Shell for the past 12 years, and this is a new and exciting opportunity for Edelman to shape brand strategy within the agency mix. We are thrilled to be part of the team who will bring about this transformation, becoming a business that earns a place in people’s lives.”