Simplyhealth hails success of first Great Run Day initiative

Simplyhealth has highlighted the success of its first ever Great Run Day, which took place over the weekend of the Great North Run on September 9th and 10th.

More than 1.5 million miles of activity were clocked up by more than a quarter of a million people over the course of the weekend-long initiative, which was designed to encourage as many people as possible to get active across the UK.

Data from Strava, the social network for athletes, shows that 190,103 runs were recorded over the weekend, suggesting that the company achieved its goal of making the day of the Great North Run the most active day of the year.

The Great North Run itself was also hailed as a success, with 564,964 miles recorded by a record-breaking 43,127 finishers, while Sir Mo Farah was crowned as winner for an unprecedented fourth consecutive time.

Romana Abdin, chief executive officer of Simplyhealth, said: "We want to inspire individuals, families and communities to be more active and firmly believe that movement is the cornerstone to good health."

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