Simplyhealth wins ICS customer commitment prize

Simplyhealth has been presented with a prize for customer commitment at the Institute of Customer Service (ICS) 2012 UK Customer Satisfaction Awards.

The annual awards ceremony is designed to recognise organisations and individuals that have successfully implemented customer service strategies, with the winners decided by a panel of industry experts.

According to the dental and health insurance provider, the firm makes efforts to help customers avoid being stuck in queues or confronted with automated answering services, instead offering them friendly UK-based contacts.

The firm also has a policy of processing claims quickly and helping customers with complex claims, so as not to cause undue stress.

Mark Day, customer services director at Simplyhealth, said: "We're delighted to have won this award as it shows that we are ahead of the field when it comes to showing genuine commitment to our customers."

Earlier this month, the company improved its Simply Cash Plan product by adding a new private medical insurance excess module.