Siren Communications wins contract with Fire Tech Camp

Siren Communications has won a new brief with Fire Tech Camp, a company providing weeklong technology training camps and day courses to children aged nine to 17.

The tech education provider has tasked the agency with developing a communications strategy to target key influencers relevant to its business, with the aim of driving greater awareness and attendance for the 24 camps scheduled for this year.

Campaigns will be designed to engage parents and children on the many benefits of attending a Fire Tech Camp. The project will be led by Katie Wright, account director at Siren Communications.

Fire Tech Camp teaches kids to create their own games, design smartphone apps, code robots and pursue other tech-related projects in the fields of computer science, electronics and the digital arts.

Its flagship location is at Imperial College in London, but its work extends to venues across the UK, including in Bristol and Manchester.

Rachel O'Connor, chief executive officer and founder of Siren Communications, said: "The business has developed a clever formula of instilling valuable life skills for kids, whilst having a fantastic time doing it. We're committed to putting them firmly on the map."