Solve(d) launched by FCB Health Network

FCB Health Network has launched Solve(d) that enhances the evidence-based planning and execution of its clients’ healthcare marketing strategies and tactics. Solve(d) is made up of a team of business intelligence analysts, media specialists, data scientists and data visualizers, and its offerings include project, consulting and agency-of-record services including marketing analytics, predictive modeling, media planning and buying, CRM strategy, data visualization, multidimensional segmentation, KOL mapping, and data science.
Chief analytics officer and Solve(d) managing director, Ken Beatty, said: “The vision for Solve(d) is to make data more human. Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data. Solve(d) fully integrates strategic insights, allowing us to seamlessly plan and execute engagement plans that deliver on the promises of data science.”
Chief commercial officer, Michael Guarino, said: “Sorting through the tremendous amounts of data and translating that complex information into actionable solutions is truly the next generation of Big Data. Solve(d) is our answer to using that data to make better, more informed decisions that communicate the brand narrative and help drive health behavior change.”