Speed Communications appointed as Vtech’s retained UK PR agency

Speed Communications has won a new UK PR brief with Vtech, the electronic toy company.

The firm has been hired as Vtech's retained UK PR agency and will work to raise awareness of the brand's product range, launch new developments in the mobile device sector and reinforce the brand's core message of learning through play.

It won the account following a four-way pitch that also involved the previous incumbent Grayling. Speed's team will report directly to Vtech's marketing director Clive Richardson.

Vtech is known for bringing adult technology trends to children in toy form via products such as the Vtech Smart Watch, Innotab tablet and Kiddizoom camera.

Agency director Nasima Hussain said: "Vtech is world-renowned for innovative products that lead the whole toy industry whilst delighting children and parents alike."

Speed is based in London and saw a major shake-up to its structure last year when it was merged with Bray Leino PR, following its acquisition by the Mission Marketing Group.