Spreckley wins European PR brief with Gridstore

Spreckley has been appointed as the retained PR agency for digital storage solutions company Gridstore in the UK and mainland Europe.

The agency has been tasked with building Gridstore's media profile via the IT and channel trade media, as well as managing an analyst relations programme in the HyperConverged infrastructure and virtualisation market.

This comms programme will initially be limited to the UK, but is expected to be extended in 2016, with plans in place to reach out into the Nordic region, as well as Germany, Austria and Switzerland.

Gridstore's HyperConverged infrastructure offering is delivered as an appliance providing market-leading price and performance, efficient scaling and a scale-to-fit design. Its products have gained substantial market share in the US in a competitive market.

Richard Merrin, managing director of Spreckley, said: "We had the privilege of launching Gridstore in the UK two years ago to great success. It is with open arms we welcome them back as a retained client undergoing rapid growth in the region."

Spreckley will leverage its experience of working with storage brands such as Legato, LSI, Cisco and Smart Storage Systems.