Steffan Williams appointed head of financial comms at Portland

Steffan Williams was a partner at Finsbury, and also built and ran Capital MSL which was then sold in 2013 to Publicis. He was CEO at Porta Communications, and is currently chairman of the Public Relations Communications Association. Now Mr Williams has been appointed head of financial communications at Portland in its newly formed dedicated financial PR division.

Mr Williams said: “When I looked around the market it rapidly became clear that Portland offers a multi-stakeholder approach backed by a collaborative approach and a passion for excellence that marks it out from the competition.”

Mark Flanagan, managing director of Portland Communications, said the aim is “not to offer a carbon copy of existing financial communications offerings but to provide a fresh and modern approach that is fully integrated into our broad set of existing capabilities. Business transactions are now contested political environments, in which financials alone are no longer enough. Any major deal now needs to tell a positive story about corporate behaviour, livelihoods and UK plc. All this plays to Portland’s strengths in understanding politics and the media.”