Switched On appointed to support UK launch of US tech firm Drop

Switched On has been hired as the first retained UK PR agency for US-based kitchen tech company Drop following a three-way competitive pitch.

The client operates offices in San Francisco and Dublin and provides a system that incorporates an app and a kitchen scale to help users make changes to recipes based on available ingredients.

Ahead of the UK release of the product, Switched On has been tasked with working alongside retailers to support the launch, while also running a review programme and press office services, reports PRWeek.

This represents another important client win for Switched On, which was launched in Brighton earlier this year.

Carl Steer, director of Switched On, said: "We’re planning a definitive launch moment working with Drop and their partners, matched with a solid media relations and reviews programme."

Mr Steer, a former senior consultant for Hope and Glory, launched the agency alongside ex-House PR media director Lauren Libin. The firm's first client was VITL, a health supplement supplier.