Talk PR wins brief with social network Pencourage

Talk PR has won a new UK brief with the up-and-coming social network Pencourage as it prepares for its official launch.

The agency has been appointed as the retained PR partner for Pencourage and will be tasked with positioning the site as a place where users can confidentially share their thoughts and feelings, reports Gorkana.

Pencourage's unique selling point is that it offers conditions of complete anonymity, with not even site staff able to see email addresses associated with usernames. As such, it offers a forum for people to speak more candidly and truthfully than they otherwise might.

It has already recorded more than 500,000 page views, with over 3,000 people having signed up. Around 4,000 diary entries are posted to the social network each day.

Niravta Mathur, associate director at Talk PR, will lead the work for Pencourage, with support from account manager Monique Cockerill and account executive Chris Smith.

Part of the M&C Saatchi group, Talk PR was established in 2001 and is based in the West End of London. Its tech sector clients include Griffin Technology and Orbitsound.