Text100 and Lexis brands to merge

Text100 has announced that the consumer agency Lexis will be merged with the main Text100 business.

Lexis will become part of Text100 with immediate effect, with the Lexis brand set to be phased out in September. The combined business will serve a wide range of clients including Vodafone, Pernod Ricard, DHL, Harley Davidson, Avios, SunTrust and Sophos.

Tara O'Donnell, Text100's UK managing director, will assume overall responsibility for the combined agency, while Lexis' former deputy managing director Ruth Kieran will adopt the same role within the new-look Text100.

Meanwhile, Lexis' managing director Dominic Shales will be leaving the organisation, having spent the last five years with the agency following the acquisition of his previous business, Paratus Communications.

Ms O'Donnell said: "With this merger, Text100 will become a far bigger and more formidable force in the UK market with a 100-person business."

Over the past two years, Text100 has introduced new leadership, acquired a number of content marketing and branding agencies, moved to new UK offices in Holborn and introduced new branding, demonstrating the ambition of its ongoing growth plans.

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