The Partners hires award-winning creative director

The Partners has announced the appointment of creative director Peter Henshaw to lead its health team's creative offering.

An award-winning communicator with more than 20 years of experience in branding and advertising, he specialises in behaviour change and has advised government departments, pharma companies and food and drinks industry businesses. 

He most recently worked as a creative director at InVentive Europe and is also a judge of international creativity and advertising, having been on the Grand Jury of the Cannes Lions and New York Festivals.

In his new role, Mr Henshaw will lead the agency's global relationships with clients such as Novo Nordisk, AstraZeneca and the International Aids Society.

Margaret Wolhuter, managing director of The Partners Health, said: "I am confident that Peter has the insight, creativity and expertise needed to be a key driver in growing our client's brands, helping build the lasting emotional connections with people that ultimately drive changes in behaviour."

The brand consultancy has offices in London, New York and Singapore, and describes itself as the UK's most consistently awarded agency over the last 30 years.