The Wrigley Company highlights benefits of sugar-free gum

The Wrigley Company has highlighted the results of new research which shows that chewing sugar-free gum can help individuals to reduce their calorie intake.

Conducted by the University of Rhode Island, the trial discovered that chewing sugar-free gum, such as Wrigley’s Extra, can help to reduce calorie intake at lunch and increase energy expenditure among candidates in a laboratory setting.

The results indicated that after chewing gum in the morning, individuals reduced their lunch intake by 68 calories and did not compensate for this by increasing the size of their evening meals.

Additionally, when participants chewed gum before eating, their energy expenditure was higher by around five per cent.

In other developments, the Wrigley Company was recently named as the winner of two accolades at the 2009 International Visual Communications Association Clarion Awards.

The accolades were awarded due to the company’s Bin It! campaign, which is designed to raise awareness of litter among children and youths.