Thornton and Ross to launch hay fever awareness campaign

Thornton and Ross is to target consumers with a campaign designed to provide guidance on managing hay fever and other allergies.

The consumer medicine firm has produced a leaflet entitled 'Don't let hay fever and allergies control your life' in order to support its nasal powder spray offering, Care Allergy Defence.

It contains information on the seasonal condition, including a pollen calendar that shows when hay fever sufferers are most likely to be affected by different pollen types, reports Chemist and Druggist.

Thornton and Ross states that this will be accompanied by the launch of point-of-sale items in pharmacies, as well as a large-scale advertising campaign.

A spokesperson from the company confirmed that a print advertising promotion will commence in Woman magazine in May 2011.

Care Allergy Defence is part of Thornton and Ross' Care product range, of which 11 million items are sold across the UK on an annual basis.