Three new directors appointed at FCB Health Europe

FCB Health Europe has appointed Fiona Cheetham, formerly group account director at Cello Health Cypher, as group account director. She brings more than 20 years’ experience in healthcare communications across medical education, sales, PR and brand communications. Ms Cheetham is joined by Izzy Huzzey, formerly UCB’s comms lead, who takes on the role of a strategy director. Ms Huzzey has 12 years’ experience in healthcare, having previously worked at UCB Biopharma in Belgium as European brand lead for CIMZIA, Publicis and McCann Health across China and the Asia-Pacific region, Saatchi & Saatchi Wellness, Langland and TBWA.
Former chief strategy officer at McCann Health, Michael Le Brocq, has been appointed European strategic planning director, and has 23 years’ experience in healthcare communications. Joerg Hempelmann, president of FCB Health Europe, said: “I am so incredibly pleased that Michael is joining FCB Health Europe and will oversee strategy and planning across the region. With his vast experience on both the agency and client sides, he’s developed an expertise that extends across all major healthcare categories. This robust understanding of the business challenges of our clients will upscale our offering massively. Michael also has the clear objective to further build out our team with fantastic talent like.”