Triducive hires new senior account manager

Triducive has announced the recruitment of public health comms expert Lucy Hannagan as its new senior account manager.

Ms Hannagan joins the agency from MEND, a not-for-profit organisation dedicated to combating obesity in children, where she acted as head of communications and helped to deliver public health awareness campaigns, reports PMLiVE.

Prior to this, she worked on health and social care campaigns for Mencap in her capacity as a senior PR officer. In her new role at Triducive, she will be tasked with engaging with wellbeing boards, public health and local authorities.

Triducive managing director Tim Warren said: "Her public health expertise and public affairs experience will help us to meet the expanding need to deliver joined-up communications to patients, payers, prescribers and policymakers."

The agency was founded five years ago and is based in St Albans, Hertfordshire. It works with pharmaceutical companies across the UK and EU to create tailored communications for healthcare payer audiences.

In the last 12 months, it has trained more than 500 people and has run over 100 meetings on behalf of clients.