Twofour launches online videos for BHF healthy eating campaign

Twofour has helped the British Heart Foundation (BHF) to launch a new healthy eating campaign with a series of online videos.

The short films appear on the charity's website and demonstrate healthy quick meal ideas, as well as tips on healthy eating and planning on a budget. All of the videos feature testimonies from people who are facing these issues in real life.

According to recent research from the BHF, food prices have risen nearly twice as fast as rent in the last five years, meaning more than one-third of UK adults are now struggling to afford to eat healthily.

It is estimated that around one-quarter of adults have not bought a single portion of fresh fruit or vegetables in the last week, with many relying on ready meals that are high in saturated fat and salt.

Alice Kilpatrick, account director at Twofour Digital, said: "We jumped at the opportunity to work with the BHF again to support the campaign and create a series that will help reach people and make a difference."

The company has previously produced similar digital projects for clients such as Levi's, Sony, Yahoo! and the BBC.