UDG Healthcare acquires Incisive Health

Incisive Health has been sold to UDG Healthcare for £13.6m and will become part of UDG agency division Ashfield Healthcare Communications, joining the likes of Galliard, Nyxeon and Pegasus.
Ashfield Healthcare Communications’ executive director, Richard Lawrence, said: “We are delighted by the addition of Incisive Health to the UDG Healthcare and Ashfield family as they bring a rare set of best-in-class insights and capabilities in the policy space. On top of this, Incisive Health are a strong cultural fit for Ashfield Healthcare Communications. The acquisition will provide both organisations, our clients and our colleagues with new expertise, capabilities and opportunities.”
Incisive Health’s co-founder Mike Birthistle said: “Part of what attracted us to become part of UDG and Ashfield is that the way they work is to have standalone agencies within the group. We will still be Incisive. We already collaborate on work with Pegasus on a couple of issues and that sort of thing will deepen over time because we have complementary skill sets. We wanted to be working with kindred spirits, people who share a similar culture and outlook on the world, which we think is definitely the case with Ashfield.”