Unilever retains Mindshare and PHD following global media review

Unilever has announced the conclusion of its global media review process, with Mindshare, PHD and Initiative Media to continue their work with the company.

Following the evaluation of its media agency arrangements, Mindshare has been confirmed as Unilever's media agency partner in Europe, North America, South-East Asia, South Asia and Africa.

PHD, meanwhile, has been selected as the client's global communication planning agency, as well as representing the firm in Australia, New Zealand, China, Hong Kong and Taiwan.

Finally, Initiative Media will be Unilever's media agency partner for Latin America and Greece, as well as becoming its global communication planning agency for household care.

Luis Di Como, Unilever's senior vice-president for global media, told The Drum the company considers it "critical to have the right media partners in driving innovation, leading edge channel planning and buying".

Unilever is the world's second largest advertising spender. Its underlying revenue exceeded analysts' predictions in the third quarter of 2015, with a 5.7 percent increase.