Virgo Health to market Reckitt Benckiser’s Scholl brand

Virgo Health has won a new contract with Reckitt Benckiser that will see it conduct public relations campaigns for the Scholl footcare brand.

The communications agency has secured the account following a competitive three-way pitch, meaning the firm will now be responsible for supporting the full UK Scholl product range.

Scholl was added to Reckitt Benckiser's portfolio following its acquisition of SSL International and is the fifth of the company's brands to join Virgo Health's books, after Nurofen, Strepsils, Lemsip and Gaviscon.

The agreement will also see Virgo Health launch topical campaigns for the brand, as well as servicing the Scholl press office.

Scholl senior brand manager Charlotte Brown said: "These are exciting times for Scholl and we have a great opportunity to continue to strengthen our market leadership position."

Earlier this year, Virgo Health announced the appointment of Caroline Gosling as the new head of strategy of its Vantage consultancy division.