Virtual Recall obtained by Zoetis

Virtual Recall, a tech firm that helps veterinary practices develop their communication and service offering with pet owners, has recently been obtained by Zoetis, in aid to seek to discover innovative ways to engage with pet owners. Virtual Recall launched OurVetShop in June, which interfaces with the business’ iRecall software which allows the system to pull through clients’ and animals’ details and purchase records.

The UK, Ireland and Nordics’ Senior Vice President at Zoetis, Jamie Brannan, stated: “Our studies have shown that veterinary customers are keen to reduce administrative workload and find new ways to engage with pet owners. We believe Virtual Recall will achieve that, helping to educate and improve pet owner compliance, and adding financial benefits to the veterinary practice.”

Co-founder of Virtual Recall, Jamie Crittall, stated: “As a company, we’ve always been restless, constantly looking at new ways and developing new technologies in which we can drive animal health care compliance. It is a very exciting new chapter for Virtual Recall and fellow co-founder Charlie Barton and I are thrilled to continue at the helm.”