W2O appoints new head of value, pricing and market access

W2O Group has announced the appointment of Rita Glaze as the new leader of the company's value, pricing and market access practice.

This newly-created role will see Ms Glaze work with the practice's founder to expand W2O's work in this area, partnering with pharmaceutical firms, biotech companies and payers on issues related to drug pricing, stakeholder analytics, content development, media engagement and regulatory processes, reports PRWeek.

With this appointment, W2O is hoping to better integrate its analytics work into this subset of healthcare communications, leveraging Ms Glaze's considerable industry expertise.

She previously worked at Edelman for seven years, most recently as executive vice-president and director of US market access, having also previously spent four years at Takeda as senior therapeutic product manager and a year as marketing director for health tech firm AllScripts.

Ms Glaze said: "Working with our analytics colleagues and other marketing colleagues, we can create some offerings that are truly distinct in this practice."

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