Waggener Edstrom wins global brief with Collinson Latitude

Waggener Edstrom has won a global comms brief with technology firm Collinson Latitude following a competitive pitching process.

The agency saw off competition from two other firms to win the account, which was previously held by FWD PR. Waggener Edstrom's UK team will lead the project, taking responsibility for handling research-led campaigns plus blog and social media activity, reports PRWeek.

Collinson Latitude provides technology products and services to help companies maximise revenue. Through this partnership with Waggener Edstrom, it wishes to increase its profile in the UK, US, Singapore and the Middle East.

The company selected Waggener Edstrom for the work based on its creative approach and wide offering of integrated services.

Chris Talago, general manager and executive vice-president at Waggener Edstrom in Europe, said: "We have been building up our portfolio of marketing tech clients for some time now and are excited to add Collinson Latitude to this roster."

The agency is one of the largest independent communications firms in the world and counts Microsoft, Pfizer, Staples, Volvo and Target among its clients.