Whitehouse Consultancy wins 2015 National Obesity Awareness Week brief

The Whitehouse Consultancy has been re-hired by the National Obesity Forum to manage next year's National Obesity Awareness Week campaign.

In 2015, the agency will repeat its brief of building a coalition of organisations to support the event, while delivering a programme of PR and public affairs activity to highlight the obesity issue and new ways in which it can be addressed.

The inaugural event ran from January 13th to 19th 2014 and proved a major success. It was reported on the front page of three national newspapers and extensively across the media.

Focusing on promoting a national new year's resolution to take action on obesity, it included initiatives such as a national schools competition to promote healthy living among children, with several Premier League football clubs getting involved.

Chris Whitehouse, managing director of the Whitehouse Consultancy, said: "We are delighted by the success of this year's obesity awareness week and believe it has met the goals we had almost 12 months ago."

Mr Whitehouse established the consultancy in 1998, since which time it has gone on to work with organisations such as GlaxoSmithKline, the BBC, the Association of Educational Psychologists and Holland and Barrett.