Wildfire PR wins new brief with Gadget Show Live for 2015

Wildfire PR has been hired to help promote the 2015 edition of the Gadget Show Live, the UK's largest technology show.

Taking place in April 2015, the five-day consumer event is entering its seventh year and is seeking to build awareness, drive footfall and bolster media reach and social media buzz so that it peaks during key ticket-buying periods.

The key PR objective is to broaden awareness of the show in national, regional and specialist media to help meet visitor targets, a goal that will be achieved through a combination of creative events and press office activity.

Lighthearted, high-impact campaigns will be launched to emphasise the fact the Gadget Show Live is primarily a fun event for families to enjoy.

Sally Bent, event director of the Gadget Show Live, said: "We are confident that by working with Wildfire we will really be able to up the ante in terms of our marketing and PR efforts."

This is the first contract win for the agency since it changed its name from EML Wildfire earlier this month, reflecting the evolution of its corporate identity and service offering.