You Agency wins brief with UK telecoms firm Toople.com

You Agency has been chosen by UK telecoms company Toople.com to handle its media and PR activities following a competitive pitch.

The company, which was founded by ex-TalkTalk business director Andrew Hollingworth and was launched earlier this year, seeks to bolster brand awareness with a campaign centred on dispelling myths about business telecoms, reports Gorkana.

Toople.com offers business broadband, mobile and telephony services primarily to small and medium-sized enterprises (SMEs) with fewer than 50 employees. The firm has a budget of two million pounds, of which a substantial portion has been allocated to marketing investment and brand establishment.

You Agency will provide the client with a comprehensive suite of communication services under one roof, with the agency's managing director Gary Grant set to lead the account.

Mr Hollingworth said: "We are looking forward to promoting our unique proposition to the telecoms market and also providing the UK's SMEs with the business support they need in a simple, jargon-free manner."

The agency has experience of working with a number of high-profile clients, including Rolls-Royce, Gourmet Burger Kitchen, Capital One and Gala Bingo.

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