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Area Account Manager
Transfusion
South West
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Role Overview
As Transfusion Area Account Manager, you will be responsible for growing sales across an established and successful territory.
The role is approximately 60% business development and 40% account management, making it particularly suited to someone who enjoys identifying opportunities, developing new relationships and winning business from competitors.
You will manage relationships across blood banks, transfusion laboratories and relevant NHS stakeholders, identifying customer needs and developing solutions across the Transfusion portfolio.
Some opportunities will involve complex, 12-18 month+ sales cycles, while other products will offer shorter routes to revenue.
The successful candidate will have the autonomy to manage their territory while benefiting from strong internal technical and commercial support.
Company Information
An established and highly regarded diagnostics organisation is looking to appoint a Transfusion Area Account Manager to cover the South West.
This is a strong-performing territory valued at approximately £1.5m, with significant scope for continued growth and further penetration of competitor accounts.
You will join a close-knit Transfusion team supported by experienced Application Specialists, Service and Marketing colleagues, allowing you to focus heavily on commercial activity and customer development.
The organisation offers a supportive, collaborative culture. While there are clear KPIs and commercial targets, this is not a cut-throat environment – the team works closely together and is invested in helping each other succeed.
There is also a strong focus on training, development and internal progression, with a comprehensive onboarding programme including UK and international training, structured learning modules and ongoing support. The business looks to promote internally wherever possible, providing opportunities to move into other teams and functions over time.
Role Requirements
Key Responsibilities
Develop and execute a territory business plan to achieve and exceed sales targets.
Identify and develop new business opportunities across the South West.
Target competitor accounts and develop strategies to win new business.
Build strong, long-term relationships with key stakeholders across blood banks, transfusion laboratories and NHS Trusts.
Manage and grow existing customer accounts.
Understand customer requirements and identify appropriate solutions across the Transfusion portfolio.
Manage complex sales opportunities through the full sales cycle.
Develop and maintain a robust sales pipeline.
Deliver product presentations, demonstrations and customer meetings where appropriate.
Work closely with Application Specialists, Service, Marketing and other internal teams to maximise customer opportunities.
Monitor market and competitor activity and identify areas for growth.
Maintain accurate CRM records, forecasts and territory plans.
Consistently achieve agreed commercial KPIs and revenue targets.
Person Specifications
Transfusion Sales Rep
Transfusion Lab profile
Wider Diagnostics Sales Rep
Package
Base
Bonus
Car
PHI
Pension
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Date Updated
12 Aug 2026
Job reference
75913
Categories
Full Time
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