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Marketing Manager
Role Overview
This role is responsible for shaping and executing the UK sales and marketing strategy for vaccines and diagnostics. The role offers direct influence on brand positioning, pricing and access decisions, and external stakeholder engagement, with scope to impact how products are introduced, differentiated, and sustained in the UK market. The focus is on strategic positioning, launch execution, and lifecycle planning, ensuring products are effectively accessed and adopted across public and private healthcare channels.
Company Information
A multinational pharmaceutical manufacturer and global leader in vaccine production, this organisation plays a critical role in improving public health by delivering affordable vaccines at scale. Operating in more than 170 countries across established and emerging markets, it is recognised as the world’s largest vaccine manufacturer by volume.
To support continued international expansion and strengthen access to vaccines and diagnostics, the company has established a UK-based subsidiary focused on life sciences activity. This team operates at the intersection of public health need, regulatory frameworks, and commercial execution, with a mandate to build sustainable market access strategies within the UK healthcare system.
Role Requirements
Build deep brand knowledge, with a clear understanding of product positioning, strategic intent, and core value propositions.
Partner with the Head of Business Development to develop and implement pricing, reimbursement, and access strategies aligned to specific products and market dynamics.
Drive the creation of launch deliverables and support structured external engagement programmes, including congress strategy.
Develop and execute strategic engagement plans with payers, HTA bodies, and relevant government stakeholders.
Build, manage, and maintain the UK CRM, acting as the primary point of contact for key accounts.
Monitor industry trends and analyse the competitive landscape to generate actionable insights that inform strategic decision-making.
Person Specifications
Bachelor’s degree in medicine, biochemistry, public health, economics, business, or a related discipline.
Minimum of 5 years’ experience in sales, marketing, or market access within the UK pharmaceutical or biotech sector.
Demonstrated experience working with UK health payer systems, HTA processes, and/or tendering environments.
Proven involvement in product launch and go-to-market strategy development.
Track record of effective cross-functional collaboration with medical, regulatory, legal, and supply chain teams in both planning and decision-making contexts.
This is a two-year limited-term contract. The role operates on a hybrid basis, with regular on-site collaboration at the London Mayfair office alongside the Head of Business Development and the wider team. Reasonable domestic and regional travel may be required.
Package
Competitive salary commensurate with experience.
Equivalent of 25 days’ annual leave plus UK bank holidays.
Comprehensive private medical insurance and wellbeing package provided as a benefit in kind.
Pension and life assurance.
Discretionary bonus.
If you are a strategically minded pharmaceutical marketer who values data-driven insight, scientific credibility, and the opportunity to influence positioning, launches, and access strategy within the UK market, this role offers the chance to make a tangible impact within a focused, growing organisation.
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