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Role Filled

Senior Marketing Executive

Medical Devices & Equipment
Marketing Team inc Dir
Primary Care
Newcastle/ Hybrid
Medical IT & Software
Healthcare IT/Software

Role Overview

Reporting to the Head of Marketing, and working collaboratively with the Marketing, Sales, Product and Studio Teams, you will play an integral role in developing and supporting our marketing strategies for both our B2B and B2C segments. With a passion for understanding customers, you will actively contribute to devising and executing strategies that engage our current audience and attract new healthcare professionals and providers.

Company Information

Our client is the UK’s largest provider of back office, compliance, and workforce solutions in primary care and dental.
They have ambitious and exciting growth plans and are looking for talented individuals to be part of their journey. As they continue to grow rapidly, this is an exciting opportunity for a Senior Marketing Executive to join their Marketing team!

Role Requirements

· Content creation: Developing, coordinating, and managing the production of various types of content, such as blog posts, case studies, videos, webinars, and social media updates, tailored for both our B2B and B2C markets.
· Take an active role in shaping the division’s social media strategy, with a focus on increasing audience size and engagement rates. Our social media channels are LinkedIn, Twitter, Facebook and Instagram.
· Work in conjunction with the Product team to understand market trends and analysis, market trends, competitor activities, customer needs, and emerging opportunities to inform marketing decisions and maintain a competitive edge.
· Event marketing: Planning, organising, and executing marketing events, such as trade shows, conferences, webinars, and product launches.
· Digital marketing: working with the Marketing Executives to optimise the company’s digital marketing channels, including social media, email marketing, SEO, PPC, and video marketing.
· Sales enablement: Collaborating with our sales team to develop campaigns to attract and engage potential customers, and nurturing leads through the sales funnel with targeted marketing efforts.

Person Specifications

· A minimum of 2 years of experience in a marketing role
· Excellent writing, editing & proofreading skills in both long, short and creative copy.
· Understands content marketing channel best practices, including SEO, social media, and email.
· Experience using marketing software, including email campaign software such as Zoho, Mailchimp etc, Google Analytics
· Passionate about the health-tech industry or NHS
· Takes a highly creative approach, is able to think outside the box and is willing to test different approaches to find the right one.
· The ability to multi-task and manage several briefs/projects at a time.
· Proactive and a self-starter
· A team player

· Knowledge and experience of WordPress
· Experience writing for healthcare organisations, and knowledge of the NHS and its structure.
· An eye for design and the ability to use creative tools such as Canva to produce supporting graphics for your content.
· Experience in a product marketing role


This is a full-time role-based in Newcastle upon Tyne. Hybrid working is available.
· Income Protection
· Life Assurance
· Enhanced pension
· Health Cash plan
· 28 days annual leave + bank holidays
· Sick pay scheme


Barnard Castle
Bishop Auckland
Chester Le Street
Newton Aycliffe
Previous Listing
Date Updated
21 Jun 2023
Job reference
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This role has been filled
Why Zenopa?

We aim to operate and maintain the following set of core values

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In house, contracting department.

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We liaise on your behalf

Required equipment, e.g. cars, laptops, mobiles, we negotiate with the employer source and manage these on your behalf.

Solid Industry Relationships

Our recruitment teams have built relationships with some of the UK’s most prestigious pharmaceutical companies

High Success Rate

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Systems that work for you

As an ISO 9000 organisation we have fully defined systems that are regularly audited. You can be assured we consistently following processes that deliver for all.