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Head of Sales
Role Overview
We are hiring a Head of Sales to own and scale revenue across EU and US markets. This is a hands-on leadership role for a strong individual contributor who is ready to step into a player-coach position.
You will personally drive key deals while also building structure, process, and discipline within a growing sales function. The role requires someone who understands the veterinary software ecosystem, can sell complex SaaS solutions, and can develop a repeatable revenue engine from the ground up.
Location: EU/UK (remote-friendly, ±2h CET)
Type: Full-time
Company Information
Zenopa are working with a fast-scaling organisation, known for their AI-powered SaaS platform transforming how veterinary groups and clinics operate. Our client helps veterinary professionals streamline workflows, improve clinical efficiency, and unlock better patient outcomes through intelligent automation and data-driven insights.
As they expand across Europe and the US, they are building a high-performance commercial team capable of driving category leadership in veterinary software.
Role Requirements
Player-Coach Leadership
Actively sell while building and coaching a small, high-performing sales team.
Define and enforce sales stages, exit criteria, and pipeline standards.
Drive consistency in execution and performance across the team.
Pipeline Generation
Build and scale repeatable outbound and inbound pipeline strategies.
Collaborate with Marketing on campaigns, webinars, and event-driven lead generation.
Develop opportunity flow through partner and referral channels.
Partnership & Channel Development
Build relationships with veterinary software vendors (PIMS), buying groups, and distributors.
Enable co-selling and integrated go-to-market motions.
Land & Expand Strategy
Develop expansion and renewal motions for multi-site veterinary groups.
Work closely with Customer Success to ensure adoption and value realization.
Sales Operations & Discipline
Own CRM hygiene, forecasting processes, and pipeline visibility.
Implement structured qualification frameworks and reporting cadence.
Run win/loss analysis and continuously refine sales strategy.
Market Representation
Represent at industry conferences, events, and customer advisory groups.
Translate market feedback into product, pricing, and positioning insights.
Person Specifications
Experience
2+ years selling SaaS or digital products to veterinary clinics or corporate veterinary groups (e.g., practice management systems, clinical workflow tools, analytics platforms).
2+ years in a leadership or coaching role (team lead, country manager, or senior seller mentoring others).
Proven success in startup or scale-up environments where processes and pipeline were built from early-stage foundations.
Core Skills
Strong end-to-end SaaS sales capability (discovery, multi-threading, value-based selling, mutual close plans).
Experience selling to both clinical and operational stakeholders.
CRM proficiency (HubSpot or Salesforce).
Familiarity with outbound tooling (e.g., LGM, Snov.io, Clay, n8n).
Excellent English; additional languages (Spanish, French, Italian) highly advantageous.
Willingness to travel ~50% across EU and US.
Nice to Have
Experience selling into veterinary corporate groups and understanding procurement cycles.
Exposure to channel/partner ecosystems (PIMS vendors, buying groups, distributors).
Familiarity with AI-driven products and ROI storytelling in clinical operations.
Package
Competitive base salary (aligned to EU/UK SaaS market benchmarks)
Performance-based commission structure (uncapped OTE)
Equity participation in a high-growth early-stage company
Remote-first working model (EU/UK time zone alignment required)
Travel budget for conferences, customers, and partner engagement
Opportunity to build and lead a core commercial function from the ground up
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Hiring contacts
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