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National Sales Manager
Role Overview
An exciting opportunity has arisen for a National Sales Manager to lead the Large Animal & Equine business unit across the UK. This is a strategic leadership role responsible for driving commercial performance, managing and developing a high-performing field sales and technical team, and strengthening relationships with key veterinary and wholesale accounts.
Reporting to the Sales Director, you will play a pivotal role in shaping and executing national sales strategy while ensuring strong market penetration, customer loyalty and sustainable business growth.
Company Information
Zenopa are pleased to be working with a global animal health business dedicated to improving animal wellbeing through innovative veterinary solutions. With a strong reputation across companion animal, equine and livestock sectors, they combine technical expertise with a customer-focused commercial approach to support veterinary professionals and farmers across the UK.
Role Requirements
Key Responsibilities:
Develop and implement national sales strategies aligned to wider commercial objectives
Lead, coach and motivate Territory Managers and Field Veterinary Advisers to achieve ambitious sales targets
Drive market share growth and profitability across the Large Animal & Equine portfolio
Oversee regional action plans, sales cycles, promotional campaigns and customer engagement activities
Build and maintain strong relationships with key veterinary groups, wholesalers and trade partners
Negotiate and manage strategic customer agreements alongside Key Account Management teams
Monitor sales performance, budgets and regional expenditure to ensure financial targets are achieved
Analyse market trends, competitor activity and customer insights to support strategic decision-making
Ensure consistent implementation of commercial campaigns and customer service excellence across the field team
Spend significant time in the field coaching and developing team capability and performance
Person Specifications
Applications are welcomed from experienced veterinary or animal health sales professionals with proven leadership capability and strong commercial acumen.
Suitable candidate requirements:
Significant experience within the veterinary or animal health industry
Previous success in a senior field sales or regional management role
Strong understanding of the equine and livestock markets
Demonstrated experience managing high-performing sales teams
Excellent coaching, mentoring and leadership skills
Key account management and contract negotiation experience
Strong analytical and strategic planning capability
Experience using CRM systems and sales performance reporting tools
Degree or science-based qualification preferred
Full UK driving licence
Package
Package
Competitive salary
Performance-related bonus
Company car or car allowance
Pension scheme
Private healthcare
Additional company benefits
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Locations
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